OGX Blonde Enhance Purple Toning Shampoo 385ml is specifically formulated to neutralize brassy yellow tones in blonde, silver, and platinum hair. This purple toning shampoo gently cleanses while depositing violet pigments, helping to maintain cool, vibrant hair color. It leaves hair feeling soft, smooth, and visibly brighter. Suitable for regular use, it helps to preserve salon-fresh blonde tones between color treatments. Experience enhanced color vibrancy and beautifully toned hair with this specialized shampoo.